Zara as a fashion retailer Essay Example | Topics and Well Written Essays - 1500 words

Zara as a fashion retailer - Essay ExampleMarketing of products and hence the proper management of marketing is an requisite factor for every organization and requires extensive measures to be successful and satisfy its customers by fulfilling their demands. Thus the understanding of the marketing management of a company and its strategical options available atomic number 18 essential for the companys success. The current necessitate focuses on the marketing management and the strategic options available to the Zara fashion retailer and from the study determines the key marketing strategies that may be incorporated in the companys objectives and marketing plans as well as apply the concepts of marketing in the companys future success. Zara Company Market, Consumer, and Competition In the global world of competition, it is necessary for every organization to undertake measures to increase its competitive advantage over its competitors. Zara is a popular fashion retailer whose p a rnt company is Inditex. In order to achieve the competitive advantage over its competitors that include companies equivalent Hennes and Mauritz (H&M), The Gap, Benetton, the company has plans to address the constraints encountered by its competitors such that they can overcome any obstacles. The core competencies of the company have provided the company with improved financial outcomes increasing its situation over its competitors in the market. Such a phase has been possible for the company to achieve owing to the consumers of the company who have made it a success for the company. The consumers are highly satisfied with the company since Zara focuses extensively on responding quickly to the demands of the customers, increasing the speed of the flow of information in between the ultimate consumer and the company. Thus through and through the competitive advantages the Zara Company has made a position for itself in the industry and among the target market (Zara Fashion Follower, I ndustry Leader, 2004). Mission and Objectives of the Company The primary draw of the company is to create a sustainable development for the society in which they survive and contribute towards the welfare of the environment. Thus the of import objectives of the company include economy of energy, manufacturing eco-friendly shops, produce less waste and perform recycling, maintaining commitment towards the companys workforce and prepare and sustain a team that would remain aware of the environment. The supra mentioned objectives of the company deal with the retail stores of the company. In regard to the products of the company, the company has set its objectives in use of ecological fabrics, cotton that is organic in nature and render of footwear that is PVC-free in nature. In regard to transport facilities of the company, biodiesel is used by the company keeping focus on the welfare of the environment. Products based on animals that are available in the company are made available from animals raised in their farms and animals are not sacrificed for the purpose (Our Mission Statement, 2010). Stakeholders of Zara Company The employees, the customers, and the suppliers are the main stakeholders of the company. The Zara Company has its primary focus on the utmost level of satisfaction of its customers and hence the company takes all necessary measures to manufacture and design products based on the demands of the customers. This attracts more customers for the brand. The employees of the company are also addressed and their